June 8, 2026
5 signs your website is costing you customers
Quick, honest self-checks. If you nod at three of these, you're leaving money on the table.
Most business owners assume their website is "fine." Here are five signs it isn't.
1. It's hard to read on your own phone
Pull it up. If you're pinching to zoom or squinting, so are your customers — and they're leaving.
2. Your hours, phone, or menu take more than two taps
These are the top three things people come to your site for. If they aren't the first things visible, the design is working against you.
3. The photos look like clip art
Generic stock photography reads as "we didn't care." Real photos of your space, your work, your team read as "this is a real business."
4. It looks like every other template
If a customer can't tell your salon from three others in town by looking at your homepage, you don't have a brand online.
5. Nothing has changed in three years
Static sites feel abandoned. Even small seasonal updates signal that someone is home.
See where you stand — try our Free Website Score tool.