June 1, 2026
How much should a small business website cost?
A plain-English guide to what you actually pay for — and what to watch out for.
The honest answer: it depends on scope. But most small business owners we talk to have never seen a real breakdown of where the money goes, so here it is.
What you're actually paying for
A professional site isn't just pixels. You're paying for someone to understand your business, translate it into a design your customers trust, build it so it's fast on a phone, get it indexed by Google, and be there when something breaks.
Rough ranges
DIY builders like Wix or Squarespace cost $20–$50/month and your time. Freelancers on marketplaces range from $500 to $5,000 with wide quality variance. Traditional agencies typically start at $15,000+. Professional small-business specialists like us usually land in between — enough investment for real craft, priced for a local business.
What to watch out for
Anyone offering a "$99 custom website" is either using a template with your logo on it or planning to lock you into a monthly subscription forever. A real custom build takes real hours.
Want a specific number for your business? Get a free quote — we'll give you a real range on a real call.